How Does ChatGPT Decide Which Business to Recommend? (It's Not What You Think)

How Does ChatGPT Decide Which Business to Recommend? (It's Not What You Think)

How Does ChatGPT Decide Which Business to Recommend? (It's Not What You Think)Chris Small
Published on: 26/03/2026

AI doesn't rank businesses like Google does. Here's what actually determines whether ChatGPT, Gemini, and Perplexity recommend your business or your competitor's.

AI Visibility
I've Been Testing Local Businesses Across 5 AI Platforms. Most of Them Are Completely Invisible

I've Been Testing Local Businesses Across 5 AI Platforms. Most of Them Are Completely Invisible

I've Been Testing Local Businesses Across 5 AI Platforms. Most of Them Are Completely InvisibleChris Small
Published on: 25/03/2026

Most local businesses have no idea they're invisible to ChatGPT, Gemini, and Perplexity. Here's what I found after running AI visibility audits across three countries.

AI Visibility